AI Lead Qualification for Website Enquiries
AI lead qualification means asking a website enquiry the same set of relevant questions every time, then recording the answers as structured information your team can act on. Boafo Agent asks the questions you choose, records what the visitor says, and routes the enquiry according to rules your business defines. Capture comes first, on the website lead capture page; qualification is the stage after it.
Website enquiry handling, live within days. Trained on your business before launch.
What's getting in the way today
- Your contact form collects a name and an email, not the details your team needs before replying.
- Different people ask different questions, so enquiries arrive in your inbox in different shapes.
- Enquiries that arrive outside working hours sit unanswered until someone reads them.
- Nobody records service required, location or timeframe, so the first reply is spent asking again.
- There is no consistent rule for who picks up which enquiry.
How lead qualification works with Boafo Agent
A visitor starts an enquiry on your website. The agent asks the qualification questions you configured, one or two at a time, in plain conversation.
The answers are recorded as structured fields: service required, location, timeframe, budget range where appropriate, company, contact details, urgency and the detail of the request. You decide which fields matter and which are optional.
The enquiry is then categorised and routed using rules your business sets, for example by service type or location. Delivery is by email alert and Google Sheets, or onward through a configured webhook workflow.
A person on your team reviews and follows up. Boafo Agent does not decide who deserves service; it collects the information you asked for against legitimate business criteria you supply, and this is rule-based qualification rather than predictive machine-learning lead scoring.
Where booking is the logical next step, the conversation can move into an appointment workflow on a connected Google Calendar.
Example conversation
Why teams choose Boafo Agent for this
Consistent questions
Ask the same qualification questions through your website on every enquiry.
Structured information
Answers arrive as named fields, not a free-text paragraph you have to read twice.
Rules you define
Route enquiries by service, location or urgency using criteria your business sets.
Outside working hours
Questions still get asked at 11pm, so the details are there in the morning.
Full transcript
Your team sees the whole conversation before the first reply.
Delivered where you work
Email and Google Sheets as standard, webhooks where configured.
Where the ROI shows up
The value is in what your team receives: an enquiry that already answers the questions they would otherwise have to ask, routed to the right person under rules you set.
AddressCore, our own product, runs Boafo Agent in production, qualifying website enquiries before the team follows up.
See example scenarios →
Businesses running Boafo Agent live
Website questions, enquiry capture, configured qualification and booking where configured.
Learn more →Collect appointment details and support a connected Google Calendar where configured.
Learn more →Answer website service questions, capture requirements and route enquiries to your team.
Learn more →Resolve tier-1 questions instantly on your website chat, with email handoff.
Learn more →One virtual AI receptionist on your website, trained on your business, with email handoff.
Learn more →Simple, transparent pricing
Pick the tier that fits today, upgrade when you outgrow it. Full pricing on the pricing page.
Starter
From
£99/month
+ £499 one-time onboarding
Small businesses wanting an AI Employee on their website.
- Website chat + lead capture
- Email notifications
- Custom branding
Growth
Most popularFrom
£299/month
+ £999 one-time onboarding
Businesses that want automation, customer recovery and deeper insights.
- Everything in Starter
- Google Sheets + CRM integration
- Advanced analytics
Businesses are adopting AI employees to capture enquiries and respond faster.
A website chat agent that picks up enquiries as they arrive, qualifies them and hands the details to your team.
Frequently asked questions
What is AI lead qualification?
It is the stage after an enquiry is captured. The agent asks the qualification questions you configured, records the answers as structured information and routes the enquiry using rules your business defines.
How is it different from lead capture?
Lead capture gets the enquiry and contact details into the system. Qualification collects the extra structured detail that determines fit, need, urgency or who should follow up.
Which fields can be collected?
Typically service required, location, timeframe, budget range where appropriate, company, contact details, urgency and request detail. You choose the fields during onboarding.
Does it score leads with machine learning?
No. Qualification is structured questions plus configured routing rules. We do not claim a predictive lead-scoring engine.
Does it decide who gets served?
No. It records answers and applies routing rules you supply. A person on your team reviews and decides. Criteria must be legitimate business criteria, not sensitive profiling.
Where do qualified enquiries go?
Email alerts and Google Sheets as standard, with webhook delivery to another system where configured.
Can it book a meeting afterwards?
Yes, where booking is configured against a connected Google Calendar. See the appointment setter page for that workflow.
How much does it cost?
Plans start at £99/month plus a one-off onboarding fee; see /pricing for full details.