How much would an AI receptionist save your business?

Most service businesses lose more revenue to missed calls and slow first responses than to any single marketing decision. The maths is harsh: every unanswered ring is a customer who has already decided to buy, and most of them will not call back. The next listing on Google gets the job, and you never see the loss show up on a report.

This calculator is built to make that loss visible. You enter the eight numbers that actually matter for a phone-based business: how many calls come in, what share get missed, what each lead is worth, how often answered enquiries convert, what your staff actually cost, how many hours you cover, what you already pay reception, and how many of your calls land out of hours. From there it works out the revenue you are losing today, the share Boafo Agent can recover, the annual saving against a human receptionist, your ROI percentage and your payback period.

The defaults are deliberately conservative and fully adjustable. The model starts from an illustrative assumption that 70% of previously missed calls are recovered, which is an example input rather than a measured Boafo Agent result or a guarantee, and it uses the Boafo Agent Starter plan (£99/month plus a £499 one-off onboarding fee, see /pricing) with booking into your existing calendar. Change any field to match your own numbers: actual results vary by business, call quality and opening hours. If your average job value is higher than the default, payback lands earlier in the model. If your missed-call rate is in the 30%+ range, the modelled annual saving is normally larger than a full reception headcount.

Once you have your numbers, the rest of the page covers the assumptions in detail, a worked example for a typical service business, current UK benchmarks, a like-for-like cost comparison against a human receptionist, and the 10 questions we get asked most often by founders running this calculation for the first time. There is a Book a demo CTA at the top, middle and bottom of the page. You can also jump straight to pricing.

Boafo Agent is a website-based AI enquiry agent that answers every website enquiry, web chat and form 24 hours a day. It books appointments into your calendar where configured and captures structured leads through Google Sheets, email alerts and conversation summaries, then hands anything that needs a human across with full context. Voice and telephone answering are planned capabilities and are not currently included in the standard live product. Setup, training and Google Calendar wiring are included in every plan.