Capture Website Enquiries, Including Outside Business Hours
Most website visitors who are interested never fill in the form, and enquiries that arrive at 11pm on a Sunday wait until someone reads them. Boafo Agent responds to website visitors immediately, collects their enquiry and contact details before they leave, and passes them to your team. Capture is the first stage; qualification comes next.
Website enquiry handling, live within days. Trained on your business before launch.
What's getting in the way today
- Your contact form converts in low single digits. Most visitors who showed real intent leave without ever speaking to your team.
- Leads that arrive at the weekend go cold by Monday morning, by which point they have already booked a competitor.
- Sales spend the first call asking questions the lead has already answered on a previous form. Most do not even reply to a callback request.
- Marketing spend brings traffic and ad clicks but pipeline does not move because the handoff to a human is too slow.
- Generic chatbots scare prospects off with awkward scripts and pre-built menus, then fail to qualify the ones who stay.
How website enquiries get captured instead of lost
The agent responds to visitors on your website in seconds, including on pricing and service pages where intent is highest, so an interested visitor gets an answer instead of a contact form.
It collects the enquiry itself and the contact details you need: name, email, phone number where the visitor gives one, and what the enquiry is about. That is lead capture, getting the enquiry and contact information into the system.
Outside business hours the same conversation happens. The enquiry is recorded overnight and is waiting for your team, with an email alert and a row in Google Sheets, or onward through a configured webhook workflow.
From there the enquiry can move into qualification, where the agent asks the extra structured questions your team needs, or straight to a person for follow-up. Capture and qualification are separate stages and you decide how much of each you want.
This covers website visitors. Telephone calls, SMS and WhatsApp are not captured by the current standard product; voice and telephone answering are planned capabilities and are not currently included.
Example conversation
Why teams choose Boafo Agent for this
Immediate response
Visitors get an answer on the page instead of waiting for a reply to a form.
Contact details collected
Name, email and what the enquiry is about, captured in the conversation.
Outside business hours
Enquiries that arrive overnight or at the weekend are recorded and waiting.
Straight into qualification
Captured enquiries can move into your configured qualification questions.
Connected to your stack
Email alerts and Google Sheets as standard. CRM systems such as HubSpot and Pipedrive through a configured webhook workflow.
Full transcript handoff
Your team sees the whole conversation before replying.
Where the ROI shows up
The aim is to reduce the number of website enquiries that are never recorded: an interested visitor gets a reply, leaves their details, and your team has something to follow up.
Boafo Agent vs contact forms and generic chatbots
Most websites still rely on a contact form and a one-line chatbot. Here is what changes for enquiry capture.
| Feature | Boafo Agent | Contact form + generic chatbot |
|---|---|---|
| Responds to the visitor | In seconds, in conversation | Passive, only the few who click |
| Collects contact details | In the conversation, before the visitor leaves | Only if the form is completed |
| Records enquiry detail | What the enquiry is about, in the visitor's words | Name and email only |
| Outside business hours | Captured and waiting with full context | Form sits in the inbox until Monday |
| Next stage | Can move into configured qualification or booking | Manual chase by a team member |
| Cost | From £99/month + £499 onboarding | No direct cost, but enquiries can go unanswered overnight |
What unanswered leads actually cost
Use the AI ROI calculator to model your own ad spend, form fill rate and customer value.
| Line item | Boafo Agent | Contact form + generic chatbot |
|---|---|---|
| Form fills per month | Same | 120 |
| After-hours fills that go cold | Captured and booked | Can go cold until the next business day |
| Revenue lost to cold leads | Designed to reduce | Varies by business, use the ROI calculator |
| Cost of an AI receptionist | From £99/month + £499 onboarding | n/a |
| Monthly platform fee | From £99/month + £499 onboarding | £0.80 to £2 per minute, plus base retainer |
| After-hours coverage | Included, 24/7 | Surcharge after 6pm and at weekends |
| Per-call charge | Zero | £3 to £12 per qualified call |
| Booking direct into calendar | Included | Often an upgrade tier |
| Lead delivered to CRM / Sheets | Included | Manual email summaries |
| Setup and training | One-off onboarding, live in a week | 4 to 8 weeks, scripts to write |
Model your own figures in the ROI calculator. The point of comparison is the enquiries a contact form never records overnight.
Why this matters most for small businesses
Larger companies have inside sales teams replying within minutes. Smaller teams do not. Website enquiry capture gives a small team an immediate first response without extra headcount.
Capture that scales with marketing spend
When you increase ad spend, conversation volume rises without extra cost per conversation. There is no rota to arrange and no retraining between campaigns.
Live and capturing website enquiries in a week
We agree the details you want collected, set up delivery to email and Google Sheets, embed the widget and go live.
Where enquiry capture matters most
Common patterns for businesses moving from a contact form to a website agent.
Weekend ad campaigns
Saturday clicks are recorded as enquiries instead of sitting unanswered until Monday.
International traffic
Out-of-timezone visitors get an immediate reply and leave their details.
Pricing-page visitors
Visitors reading pricing can ask a question and leave contact details there and then.
Webinar follow-up
Replay viewers who have a question are recorded as enquiries rather than lost.
Referral traffic
Word-of-mouth visitors landing on the home page are pointed to the right service and captured.
Pros and cons
Boafo Agent
Pros
- Replies to visitors in seconds, not after a form is read
- Collects contact details in conversation
- Records what the enquiry is about, in the visitor's words
- Full transcript handoff to your team
- Runs outside business hours at a predictable cost
Cons
- Needs onboarding to design qualifying questions
- Not a fit if your team rejects calendar integration
Contact form + chatbot
Pros
- Familiar to visitors
- Zero implementation work
Cons
- Converts in low single digits
- Collects only name and email
- Cold leads by Monday morning
- No qualification, no booking, no follow-up
Frequently asked objections
Will the AI ask too much and put visitors off?
No. It asks one or two questions at a time, in a friendly tone, and only collects what is needed to record the enquiry and pass it on.
What about GDPR and consent?
Consent text and lawful basis are built into the conversation. Data is stored in your tenant with row-level security and can be deleted on request.
Can it push to our CRM?
HubSpot, Pipedrive, Salesforce and custom destinations can be integrated through a configured webhook workflow.
What if the enquiry is out of scope?
It is still recorded and tagged using the rules you set, so your team can see it without treating it as a live opportunity.
Final verdict
If you are paying for traffic, it is worth capturing the enquiries it produces. Boafo Agent responds to website visitors, collects their details and records the enquiry, then hands it to qualification or to a person. Book a demo and we will show it running on your own website before we meet.
Industry examples
B2B SaaS
Inbound demo requests qualified on team size, MRR and use case before hitting the AE's calendar.
Professional services
Solicitors, accountants and consultants qualifying new client enquiries with budget and matter type.
Home improvement
Kitchen, bathroom and conservatory leads qualified on postcode, budget and timeline before a quote visit.
Health and wellness
Clinics capturing self-pay enquiries with treatment interest and insurance status.
Property and estate agents
Vendor and landlord enquiries qualified on property type and timeline before a valuation visit is booked.
AddressCore, our own product, runs Boafo Agent in production, capturing website enquiries while the team focuses on delivery.
See example scenarios →
Businesses running Boafo Agent live
Website questions, enquiry capture, configured qualification and booking where configured.
Learn more →Collect structured information and qualify using configured questions and business-defined rules.
Learn more →Collect appointment details and support a connected Google Calendar where configured.
Learn more →Answer website service questions, capture requirements and route enquiries to your team.
Learn more →Resolve tier-1 questions instantly on your website chat, with email handoff.
Learn more →One virtual AI receptionist on your website, trained on your business, with email handoff.
Learn more →Simple, transparent pricing
Pick the tier that fits today, upgrade when you outgrow it. Full pricing on the pricing page.
Starter
From
£99/month
+ £499 one-time onboarding
Small businesses wanting an AI Employee on their website.
- Website chat + lead capture
- Email notifications
- Custom branding
Growth
Most popularFrom
£299/month
+ £999 one-time onboarding
Businesses that want automation, customer recovery and deeper insights.
- Everything in Starter
- Google Sheets + CRM integration
- Advanced analytics
Businesses are adopting AI employees to capture enquiries and respond faster.
A website chat agent that picks up enquiries as they arrive, qualifies them and hands the details to your team.
Frequently asked questions
What does website lead capture mean in practice?
A visitor gets an immediate reply on your site, the agent records what they are asking about and collects their contact details, then your team receives the enquiry by email alert and in Google Sheets.
How is capture different from qualification?
Capture gets the enquiry and contact information into the system. Qualification is the next stage, where extra structured questions determine fit, urgency or who follows up.
Will it work with our CRM?
Enquiries are delivered to email and Google Sheets as standard. HubSpot, Pipedrive, Salesforce and custom systems can be integrated through a configured webhook workflow.
What happens outside business hours?
The same conversation runs overnight and at weekends. The enquiry and transcript are waiting in the inbox first thing in the morning.
Does it capture phone, SMS or WhatsApp enquiries?
No. The current standard product captures website enquiries only. Voice and telephone answering are planned capabilities and are not currently included.
Can it book an appointment as well?
Yes, where booking is configured against a connected Google Calendar. See the appointment setter page for that workflow.
How much does this cost?
From £99/month plus a one-off £499 onboarding fee. See AI receptionist pricing for the breakdown.
Can we read back conversations?
Yes. Full transcripts are stored in the admin console and exportable on demand.
How long to go live?
Most customers are capturing website enquiries within a week.
Related
- Qualifying captured enquiries
- Booking appointments from an enquiry
- AI chatbot for business
- AI receptionist
- AI receptionist pricing
- Pricing
- Book a demo
- After-hours answering service
- Small business AI phone answering
- AI call answering service
- Missed-call cost calculator
- AI ROI calculator
- 24/7 AI receptionist
- How it works
- Security